Quick Summary
For our end-of-year review, we tracked sales inquiries, and here’s a breakdown: 63% from Canada, 33% from the USA, and 1% from Australia. Most inquiries came in March, April, and October, with 46% from designers and architects. How did they find us? 39% from referrals, 29% from Google, and 7% from this email newsletter. Our conversion rate was 54%. Want to track your own inquiries? Use this spreadsheet template we share with clients. For 2025, we’re focusing on maintaining momentum.
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Hello,
This is our last email of the year! Woohoo!
Here’s a photo from our company dinner last night:
(Unfortunately, our project manager Aly isn’t in the photo. She lives in the USA!)
One of my favourite traditions is our end-of-year review. We review our highlights, lowlights and numbers. All kinds of numbers! Everything from revenue and profit to conversion and retention rate to new sales inquiries. The last one is pretty juicy. So I thought I’d share it with you.
Below is a summary of where our sales inquiries came from this year.
- Where did the new inquiries come from?
- 63% from Canada
- 33% from USA
- 1% from Australia
- When did they contact us?
- Mostly in March, April and October.
- Who were they?
- 46% were designers and architects
- 11% were builders and contractors
- 11% were furniture makers and procurement
- 7% were building products and suppliers
- 25% from other industries
- How did they find us?
- 39% from referrals
- 29% from Google
- 11% from podcasts
- 7% from this email newsletter (!!!)
- 4% from social media
- Our conversion rate was 54%.
Tracking our inquiries throughout the year makes it pretty easy for us to come up with this summary at the end of the year.
Want to do the same? Use this spreadsheet. It’s the same template we share with our clients.
So, what do we have planned for 2025? Honestly, more of the same. I’m pretty happy with the momentum we have and we’re excited to keep it up.
If you have any questions about (or trouble with) the spreadsheet, just hit reply. I’m happy to chat!
Until 2025,
Daniela
