Quick Summary
Maria, who sells homemade tamales outside Toronto’s bus station, understands marketing by targeting her ideal customers—those who already love tamales. Similarly, for your business, identifying your ideal customer, their problems, and where to find them (online and offline) is key to developing a successful marketing strategy. If you're targeting busy executives, meet them where they are: high-end restaurants, luxury home searches, or on social media. At Findable, we help businesses like yours attract the right clients. If you’re planning your 2025 strategy, let’s chat over a virtual coffee—or tamales, if you’re in Toronto!
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Hello,
Outside the Dufferin Bus Station in Toronto, you’ll find Maria. Every weekday, between 4 and 6 PM, she wheels her wagon and “olla” to sell her homemade tamales to commuters.
If you’ve never been to Latin America, you might not know what tamales are—and that’s okay. That’s why Maria chose this spot. Immigrants from Mexico, Colombia, Ecuador, Brazil and Portugal live all along Dufferin Street. People like me who appreciate a warm tamal after a long workday.
You see, Maria understands the principles of marketing. She doesn’t sell tamales in Chinatown or Little Poland. Those communities might not get what she’s offering. Instead, she focuses on her ideal customers—the ones who already know and love tamales.
Your business isn’t so different.
Whether you sell six-figure architectural services or five-figure custom-made furniture, we can all learn from Maria. People often ask me, “Where do I start with my marketing? I want to rely less on word-of-mouth. Should I use social media or Google? PR or ads?” I can’t answer that without first understanding your business and customers.
So, I ask:
- Who is your ideal customer?
- Where are they – online and in real life?
- What is their problem?
- And, ultimately, what do they want? Why do they want to solve this problem?
Once you know the answers, you have yourself a marketing strategy. One that makes sense for your business. If you’re an interior designer targeting busy executives, think about their world. They’re short on time, likely having meetings at high-end restaurants, walking their dog in the city’s best neighbourhoods or Googling “luxury home renovations” late at night.
That’s where your marketing should meet them.
Thinking about your 2025 marketing strategy? At Findable, we help businesses like yours get found by the right clients. If that sounds like what you need to start the new year off right, hit reply, and let’s chat over a virtual coffee.
Or, if you’re in Toronto, over tamales.
Until next Thursday,
Daniela
