Quick Summary
Jude’s interior design firm went from 18 to 71 inquiries in just one year by ranking on Google. See how a focused SEO strategy, consistent content creation, and targeted marketing efforts transformed her business. From redesigning landing pages to securing features in top design magazines, Jude’s journey will show you how to get more interior design inquiries and achieve long-term growth. Ready to grow your design business? Start with a clear strategy and watch your inquiries soar.
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Hello my friend,
Jude Kamal of Sansa Interiors doesn’t have to chase projects. They come to her.
- In 2021, she got 18 leads.
- By 2022, she hit 71.
- And in 2023, she cracked triple digits: 133.
The secret behind her meteoric growth? She ranks in the top three on Google for “interior designer in Toronto.”
But it wasn’t easy. It took a 12-month commitment and a big investment.
In today’s email, I’ll breakdown what we did in three phases. Or read the full case study on our website.
Phase 1 – Tilling the soil
When I first met Jude, she was hungry. Her design firm was only a year old, and she had experimented with just about everything to generate leads—social media, YouTube videos, Google Ads, blogging, mail flyers, and even billboards.
The problem? She’d try something for a few months, get frustrated with the lack of results, and move on before developing a strategy or process.
Her portfolio also lacked focus. She did a little bit of everything–houses, condos, offices, cafes–but didn’t have a clear niche that would make her stand out.
So, in the first month, we got to work:
- We developed a marketing strategy to narrow their focus only on two niches: single family houses and cafes. We also set clear KPIs. No more throwing things at the wall.
- We redesigned key landing pages on their website to better showcase her niches and attract the right clients. Like this one.
- Set up a sales tracking process to help her easily manage leads and clearly see the impact of our efforts.
Phase 2 – Planting seeds
With a solid foundation in place, we could put the strategy into action.
We focused on a few key tactics to position her as an expert, bring in consistent leads, and grow her firm in a manageable way:
- Ran targeted ads to reach even more of her ideal target customers.
- Turned her “photo gallery” portfolio into “storytelling” case studies to educate prospect clients on what it’s really like to hire a designer or renovate a space. Here’s an example.
- Consistently published SEO-friendly content to help her rise to the top of Google – but only about residential and cafe design.
Phase 3 – Growing a tree
With the strategy in motion and results starting to show, the next step was ensuring Jude’s firm could sustain this growth.
Here’s how we set her up for long-term success:
- Secured features in prestigious publications like DesignMilk, Casa Vogue, Elle, and Chic Haus to position Jude as an industry leader.
- Trained her assistant to maintain the momentum of their marketing efforts.
- Offered ongoing support on an as-needed basis after the program ended.
Some of the most rewarding client journeys start like this: small steps that lead to massive transformations. Sansa didn’t just gain more inquiries. They built a thriving, sustainable business with a steady flow of dream projects.
The best part? They now have the tools and confidence to keep growing on their own.
How do you feel about your marketing so far this year? Are you seeing the results you want or feeling a bit all over the place?
Reply and let me know. Or book a 20-minute call with me!
Until next Thursday,
Daniela Furtado
