If you’re struggling to get work and do the work, it’s not because you’re lazy. Despite what you may tell yourself. Break the feast-to-famine cycle for good with these five-pointers.
The Findable Blog
Personal Branding for Architects and Interior Designers
How you appear on Google is not random. It’s your personal brand. In this article, I’ll show you how to see, create, and measure personal branding for architects and interior designers online.
3 Years and 3 Lessons on the Business of Expertise
We reflect on the lessons we’ve learned over the past three years and the changes we’ve made along the way as we strive to be experts in making businesses easy to find on Google.
The Good, The Bad and The Ugly of Keyword Data
Keyword research tools are costly to access and complicated to navigate. With this blog post, I want to peel back the curtain for anyone that wants to understand these tools and how marketers like ourselves typically use them to create strategies.
Why You’re Not Getting High-End Clients
Discover the reasons why your design firm is struggling to attract high-end clients. Whether it’s outdated portfolios, weak positioning, or lack of self-investment, we’ve outlined key points to consider during growth plateaus.
A Cheat Sheet on How to Write a Service Page
Over the years after plenty of trial and error, we have our own formula on how to write a service page that is both a sales and marketing tool. In this blog post, we’ll answer the most common questions and share the lessons we’ve learned.
Our “Secret Sauce” to Choosing Keywords for Designers
We share our process to find and use the best interior design keywords to grow your business and get more eyeballs on your work.
Content Posting Dilemma: Should You Choose Medium, LinkedIn, or Your Website?
Discover the best platform for your marketing goals as we delve into the differences between publishing on LinkedIn versus Medium and how these platforms differ from posting on your website.
The Delicate Dance Between SEO and Creativity
In this blog post, we’ll teach you how to balance SEO and branding with original examples of how we put these techniques into practice for our clients.
The Tricky Balance Between Thought Leadership and SEO
Coupling thought leadership and SEO is challenging but the quality of traffic and inquiries that can come from it are worth it. We teach designers and creatives the same approach and process we use for our clients.
Social Media for Designers: Strategies for Every Platform
We interviewed business owners and marketing managers to learn how they use social media for their interior design firms and get the highest ROI from platforms like Instagram, Clubhouse, Pinterest, LinkedIn and TikTok.
15 Tips on Digital Marketing for Designers and Architects
The right digital marketing strategies can help interior designers and architects attract more customers online and grow their business. Here are 15 tips to help you achieve this.