Artco Hospitality Furnishings
Shifting from RFPs to a lead-generating website, helping Artco grew traffic by 51% in just one year.
Artco Hospitality Furnishings manufactures custom furnishings for the hospitality industry, working with big names like Marriott, Hilton, Four Seasons, Ritz Carlton, and Loews. Right now, they rely on RFPs and procurement buyers for sales. Their website acts as an online portfolio, not a lead generator. But in the next 10 years, they want to change that—transforming their website into a consistent source of inbound sales inquiries.
Canadian-made hospitality furniture company.
Ontario, Canada
artcohospitalityfurnishings.ca
191
Ranked keywords in the first year.
51%
Increase in organic traffic from 2024 to 2025.
2022
Year we started working together.
Building Authority Through Content
In the mid-term, they want to use content to position themselves as experts and build their brand as premium, influencing corporate buyers during the RFP process. In the long-term, they want to diversify their sales channels and revenue streams. Within a decade, they plan to take on more—but smaller—projects from smaller hospitality brands, expanding their client base.
Shifting from RFPs to a Lead-Generating Website
Artco Hospitality Furnishings understands digital marketing takes time. They’re dedicating at least five years before expecting major returns from this project. Since 2022, we’ve helped their marketing team craft a digital strategy, set clear goals, and fix technical SEO issues. In just one year, their organic traffic grew by 51%.
This project is still a work in progress, and there’s a lot more to come. But we’re excited about what our partnership has accomplished so far, and we wanted to share some of the wins along the way.
“Daniela and her team were fantastic to work with. We worked with them on several projects for our group of companies that focus on home interiors. They were knowledgeable, communicated clearly, and ensured the project was on track. They were willing to scale and work with our specific budgets and needs, which made them very easy to work with. We’d highly recommend them.”
– Kristen Weber, Director of Marketing
Let’s work together
We’re a digital marketing agency for the design-build industry. Our programs help you lay a marketing foundation in 30 days or double sales inquiries in 12 months. Interested? Schedule a call–we’d love to help!
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