CASE STUDY
Cassaïa Studio
Client: Cassaïa Studio
Date: November 1, 2024
Cassaïa Studio
Cassaïa Studio is a luxury interior design studio in Washington, DC specializing in residential and commercial interior design.
The Goal
Develop a high-impact SEO strategy to drive traffic to a brand-new business.
Having operated a successful design business in the past, the client was ready to make a powerful impact with her brand-new interior design studio. Wanting to launch with a big bang, the client enlisted our expertise to develop a high-impact SEO strategy to drive traffic to her state-of-the-art website design.
The Challenge
Wanting to rank for every keyword without the content to match.
While the client was experienced in operating a previous interior design studio, Cassaïa Studio was relatively new at the time when we worked together. Being such a fresh brand, the studio didn’t yet have an identity. This made it difficult for the client to articulate the brand voice.
Despite being new, the client was eager to rank for as many keywords as possible. It was difficult to rank for all of the desired keywords with just a 6-page website. We worked together to adjust the expectations around keywords and provide recommendations for the future.
The Results
A strong technical foundation to complement an award-winning website design.
While we can’t take credit for the design, this website has been nominated for a Webby Award! We loved working with their brand and design agency, The First The Last, to lay a strong technical foundation on such a striking and interactive website.
The Contributors
This project was made possible by the following collaborators:
- Strategy and Direction: Findable Digital Marketing
- Website Development: The First The Last
- Copywriting: Molly Randhawa, Findable Digital Marketing
- SEO: Filomena Paoletta, Findable Digital Marketing