Chervin Furniture
Chervin Furniture is a national brand across Canada that encompasses four distinct furniture manufacturing companies. Their services range from custom millwork for kitchen and bathroom cabinets to custom furniture for large chain hotels.
We had the pleasure of working with Chervin Furniture & Design, Chervin Kitchen & Bath, Vogel by Chervin, and Artco International.
The Metrics
From November 2022 to October 2024, Chervin Furniture saw impressive growth: a 225% increase in organic website traffic, a 33% rise in keyword rankings, and a 59% increase in non-branded traffic. These results demonstrate significant improvements in both visibility and reach, positioning Chervin for continued success and growth in the competitive market.
increase in keyword ranking
increase in non-branded traffic
increase in organic website traffic
The Goal
A desire to increase website traffic and inquiries across brands.
When Chervin first came to us for help with their digital marketing strategy, their overall goal was to increase website traffic and inquiries for each company under the Chervin umbrella. As each company is distinct in its offerings and clientele, they wanted to ensure that the digital marketing strategy was also tailored to each brand.
They had experimented with social media for a while and had played around with SEO and Google Ads. But this time, they wanted to take their results to the next level with professional guidance. That’s where we stepped in.
The Challenge
Limited knowledge or the time to figure it all out themselves.
Like most of our clients, Chervin didn’t have specialized expertise in SEO and didn’t want to waste time figuring out how to tackle it alone.
Instead of spreading themselves thin and creating a piecemeal strategy, they decided to invest in professional SEO strategy and guidance.
The Results
A robust digital marketing strategy showcasing multiple areas of growth.
After 12 months of close collaboration, we successfully launched a robust digital marketing strategy that blends technical SEO, content marketing, and digital public relations to set up the client for ongoing success. Traffic to the website increased 37.5% the first month after our collaboration!
Since partnering with Chervin Furniture in November 2022, we’ve significantly enhanced their online visibility. At the start, their website ranked for 2.1K keywords and attracted an average of 1.2K visitors per month. Today, Chervin Furniture ranks for 2.8K keywords, with traffic growing to 1.8K monthly visitors.
The Solution
A comprehensive SEO strategy built for growth.
We provided a comprehensive digital marketing program and a 12-month action plan for each department of the Chervin brand. Working in tandem with their team of marketing managers, we created a collaborative approach to their SEO and digital marketing.
1. Strategy
One of the cornerstone elements of an impactful SEO plan is developing and executing a content strategy. We helped Chervin identify its target audience, provided in-depth keyword research, and created content topics tailored to each Chervin brand.
2. Website Optimization
We conducted an extensive technical SEO audit on the client’s existing website. In this audit, we analyzed and optimized the site architecture, page speed, mobile responsiveness, search indexing, and Google Analytics.
4. Content, Consulting
We continue to be a sounding board and reference point for all things digital marketing. Over time, our working relationship has evolved into a collaborative environment. That’s one benefit of working with a boutique agency like ours.
6. Digital PR
We crafted a powerful Digital PR strategy, including custom pitch email templates and detailed publication research, to help Chervin pitch to publications now and in the future. Our Digital PR strategy equips the client with the tools to pitch effectively to publications that reflect their goals.
Let’s Chat
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