SEO Case Study
Finally Remote Accounting
Client: Finally Remote Accounting
Date: January 1, 2023
Finally Remote Accounting
Finally Remote Accounting is a financial management firm for design agencies and studios.
The Goal
Boosting Organic Traffic and Attracting Targeted Clients
Finally Remote Accounting wanted to increase their website’s organic traffic and ensure that the traffic was highly relevant to their niche—principals of mid-sized design and creative firms in Canada. They needed an SEO strategy to turn their existing content into a powerful lead generation tool.
The Challenge
Low Visibility Despite Regular Content Creation
Plenty of content but no traffic. They had been writing weekly blog posts without a clear strategy for one year. Most of the website was not indexed on Google or stuck on the 100th page which means none of that content brought in any traffic nor new business. Increasing organic website traffic was our first priority for Finally Remote Accounting.
Specialized services but generic marketing. The business is hyper-specialized however its website did not reflect that. Their target customer is principals of mid-size design and creative firms in Canada. Increasing their website traffic was one undertaking but ensuring that the traffic was hyper-targeted was another. This was our biggest challenge.
The Results
Increased Traffic and Market Positioning as Industry Specialists
With improved SEO and content optimization, Finally Remote Accounting saw a significant boost in their organic search rankings. Their traffic is now highly targeted, bringing in the right audience—design and creative firm principals—leading to more qualified business inquiries.
The Solution
Technical SEO Fixes and Strategic Content Optimization
Instead of creating new content, we optimized their existing 100 blog posts and improved the website’s overall structure. We addressed technical SEO issues like fixing indexing problems, creating topic clusters, and enhancing internal linking. On the content side, we rewrote titles, metadata, and content to reflect their niche focus, positioning them as the go-to financial management firm for design agencies and creative studios.
The Testimonial
“Findable is a true gem! The team is extremely knowledgeable, and simplifies SEO best practices for clients while supporting you to execute an SEO strategy that is achieved for your business. I would not hesitate to recommend Findable Digital Marketing to other businesses who need help with SEO.”
– Heather Purcell, CEO of Finally Remote Accounting
Our “Soil to Apples” Program
Our digital marketing program is structured like a tree. It is a 1-year curriculum tailored to help design and build business turn their websites into business development tools. Within 12 months, we aim to increase your website traffic by 5X and sales inquiries by 3X.
Your website shouldn’t just be a beautiful portfolio. It should work for you. Your website should remove the time and energy you spend looking for clients. Or as we like to say, apples. Book a call to learn if our program is a good fit for you.