CASE STUDY
Mahle Design
Client: Mahle Design
Date: January 5, 2023
Mahle Design
Mahle Design is a high-end residential interior design firm based in Los Angeles by Leonora Mahle known for open and airy interiors.
The Goal
Stop relying on external platforms for lead generation.
Having been active on Houzz for a while, the client was eager to stop relying on the pay-to-play platform. The platform fees were increasing while the quality of inquiries was decreasing. The client was ready to take control of her website and start ranking for interior design keywords in the Los Angeles market.
The Challenge
High brand competition and lack of established market.
Her portfolio screamed LA. After living and working in New York City for many years, the client had recently relocated to Los Angeles. As it was a new market, the client only had 1 LA-based project on her website: her own home. Every other project was based in New York. It was challenging to highlight her LA location when her portfolio screamed NYC.
Brand Competition. Another challenge was brand competition due to the company name. If you Googled the brand name, Mahle Design, an industrial company also called Mahle dominated the search results.
Balancing aesthetics and SEO. Finally, like many interior designers and creative entrepreneurs, the client was reluctant to compromise branding for the more technical aspects of SEO. It can often be a balancing act to combine aesthetics and technicalities, especially on a design-focused website.
The Results
From 0 search results to ranking in the top 3 on Google Maps.
During our time together, the client went from having zero search results in her new Los Angeles target market to ranking #1 for “interior design Calabasas”. Thanks to our local SEO implementation, we also got Mahle Design ranking in the top 3 on Google Maps for her primary keywords.
Ultimately, we laid a digital marketing foundation for the client, complete with processes, technology, and education. One year later, Mahle Design has kept the website as-is – a nod to the groundwork we laid while working on the SEO strategy.
The Solution
A focus on local SEO and brand recognition.
Despite the challenges of having limited Los Angeles projects, we successfully helped the client re-position her studio as being LA-based. How did we achieve this? Google Maps integration and local SEO optimization on her homepage helped a lot. Thanks to these strategies, when you search Mahle Design, the interior design studio – not the industrial company – comes up clearly.
The Contributors
This project was created by the following collaborators:
- Strategy and Direction: Findable Digital Marketing
- Website Development: Creative Partner
- Copywriting: Amal Abdalhay, Findable Digital Marketing
- SEO: Filomena Paoletta, Findable Digital Marketing