CASE STUDY
Moore House Design
Client: Moore House Design
Date: November 1, 2024
Moore House Design
Moore House Design is a luxury interior design firm based in New York City and Rhode Island with a focus on sustainable design and historical architecture.
Helmed by Blair Moore, the studio is closely affiliated with Roweam, a luxury vintage furniture brand. See how we developed SEO strategy and training for Roweam.
The Metrics
From May 2023 to October 2024, Moore House Design saw notable growth: a 118% increase in organic search traffic, rising from 253 to 551 visits. Keyword rankings increased by 10%, from 202 to 222. Non-branded traffic increased by 402%, jumping from 75 to 377, while branded traffic remained stable. These results highlight strong growth in overall visibility and non-branded discovery, laying a solid foundation for continued success.
increase in keywords ranked
increase in organic traffic
increase in non-branded traffic
The Goal
Optimize SEO strategy to its fullest potential.
With an established digital brand and referral network, the client didn’t feel the need to do a full SEO overhaul. Instead, we focused on optimizing their existing digital marketing strategy to its fullest potential.
Our two primary SEO goals were to:
- Improve keyword rankings for branded terms
- Optimize existing content for better search results
The Challenge
Ranking for branded keywords in a competitive market.
One of the biggest challenges of this project was the competitive brand name. When we Googled “Moore House”, their website didn’t come up first. Instead, we ran into many competitors from around the world with similar names like “Moore Design”, “Moore Interiors”, and “More House.” Due to this, it was oddly difficult to get a Google Maps listing approved.
The Results
Boost in Rankings and Local Engagement
Before, visibility and click-through rates were modest, with key pages and queries not fully optimized. Now, top searches like “Moore House Design” now rank at an average position of 1.02 with a click-through rate of 69.6%. Essential pages, like the homepage, have gained significant visibility with over 112,000 impressions and a CTR of 4.6%. The “About” page, similarly, saw 66,365 impressions, reflecting increased engagement and brand visibility in search results.
The Solution
Optimizing Content and Strengthening Local SEO for Greater Visibility
Every effective SEO strategy begins with a detailed content audit to provide a scope of where we are at versus where we want to be. This project was no different. We outlined ways for the client to lightly edit and optimize their existing content for better search results.
Once the content was optimized, we provided technical and local SEO recommendations. We set up a Google Maps listing to help the client target customers in the New England and Rhode Island areas.
The Partners
This project was made possible by the following collaborators:
- Strategy and Direction: Findable Digital Marketing
- Website Development: Nice People
- Copywriting: Roweam Furniture & Findable Digital Marketing
- SEO: Filomena Paoletta, Findable Digital Marketing