Moore House Design

Turning a common name into a top-ranking brand on Google.

Moore House Design, a renowned interior design firm, is led by the highly acclaimed Blair Moore. With over 60,000 followers on Instagram and regular features in Architectural Digest, the firm has earned a solid reputation. However, despite their impressive press coverage and loyal following, there was one issue: when people Googled their name, their website was buried on the bottom of the first page.

Luxury interior design firm.
Massachusetts, USA
moorehousedesign.com

A Common Name in a Crowded Space

The challenge? “Moore” is a common surname, making it difficult for Moore House Design to stand out online. When potential clients searched for the firm, they often encountered other businesses and individuals with the same last name. Compounding the issue, competitors with stronger online presence dominated the search results, pushing Moore House Design’s website further down the page.

Even though the firm had impressive press coverage and a loyal Instagram following, Google’s algorithm prioritized other websites, making it harder for potential clients to find them organically. Simply put, Moore House Design had brand recognition but lacked search visibility.

Optimize, Not Overhaul

Instead of redesigning their website or creating entirely new content, we focused on optimizing what they already had. We tackled the technical SEO, set up a Google Maps listing, and updated existing content to make better use of keywords. The result? Moore House Design now ranks #1 globally for branded keywords like “Blair Moore.” And, as a bonus, we got them ranking for broader terms like “interior designer in New England” for the very first time.

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