Roweam Furniture
Launching a new e-commerce site with SEO – from 0 to 460,000 impressions in one year.
Roweam Furniture, an e-commerce brand specializing in vintage furniture and antiques, is based in New England, USA. After working with their parent company, Moore House Design—a renowned interior design firm with over 70k social media followers—the Roweam team approached us to help launch their new website. With big ambitions to expand into selling products, they wanted to make sure their website was not only beautifully designed by the award-winning agency Nice People but also optimized for search engines from the start.
Their vision was clear: make the website easy to find as soon as it launches. They wanted their social media followers to be able to Google the new brand instantly and attract organic traffic to their collection of over 500 unique products.
Vintage furniture and antique e-commerce.
Rhode Island, USA
roweam.com
460,000
Impressions on Google in a year after launching.
133.2%
Organic traffic growth year after year.
2023
The year we teamed up.
Building a Strong SEO Foundation
This was an intensive 3-month project that required a custom strategy. We started with detailed keyword research for all the products and product categories, ensuring we understood what potential customers were searching for. From there, we planned the website architecture, making sure it was both user-friendly and optimized for SEO. These insights, along with technical SEO guidelines, were handed off to the development team.
Next, we collaborated closely with Roweam’s in-house copywriter. Their brand’s voice, inspired by fine arts and history, was central to their identity, so it was crucial to integrate SEO without compromising their storytelling. Finding this balance was a creative challenge we loved tackling. Once the site went live, we took it a step further by optimizing all 500 products for Google Merchant Center, helping them rank on Google Shopping. We also set up analytics, built custom dashboards, and trained their team to interpret the data and make informed marketing decisions.
The Results: A Launch Worth Noticing
Shortly after launch, Roweam’s website ranked for 1,341 keywords and started appearing on the first page of Google for highly specific product searches like “mid-century brass lamp,” “limestone coffee table,” and “Javor Pivka chairs.”
One year later, the results speak for themselves. In 2024, the website drove 460,000 impressions and 7,180 hits from Google—all thanks to a strong SEO foundation. Roweam Furniture is now well on its way to becoming a respected name in the vintage and antique furniture space.
Let’s work together
We’re a digital marketing agency for the design-build industry. Our programs help you lay a marketing foundation in 30 days or double sales inquiries in 12 months. Interested? Schedule a call–we’d love to help!