CASE STUDY
Sansa Interiors
Client: Sansa Interiors
Date: January 1, 2023
Sansa Interiors
Sansa Interiors is a residential interior design firm in Toronto.
The Goal
Creating a Clear Strategy for Consistent Growth
Sansa Interiors wanted to stop relying solely on referrals and start attracting larger, full-scale home projects. Their goal was to implement a cohesive marketing strategy that would generate consistent leads and establish a more prominent digital presence in the Toronto interior design market.
The Challenge
Lack of Focus and Consistency in Marketing Efforts
A lot of experimentation but not a lot of strategy. They dabbled with Google Ads, blog posts, and social media, they pitched to design magazines and even experimented with billboards – none with success. They tried a little bit of everything but they didn’t have a clear direction or cohesive strategy.
Too much of the same. They received all their new business from referrals. While word-of-mouth is a sign of happy customers, it also attracts more of the same. Sansa Interiors no longer wanted to design single rooms or small apartments. Instead, they wanted to design an entire floor or home.
Irregular process, irregular sales. They didn’t stick to a marketing strategy long enough to build processes and efficiencies or see regular results like consistent traffic and sales inquiries.
The Results
Top Google Rankings, Increased Sales Inquiries, and Global Media Features
Sansa Interiors now ranks #1 on Google Canada for “interior designer Toronto” and receives between 5 to 20 inquiries per month. Their projects have been featured in leading design publications worldwide, garnering 3 million views. With a clear strategy and process, their sales and visibility have significantly grown.
The Solution
Targeted Strategy, SEO Content, and Sales Funnel Optimization
We developed a focused strategy targeting specific high-value clients and built an efficient marketing process. By creating SEO-optimized content, pitching projects to design magazines, and running Google Ads, we ensured that Sansa Interiors’ digital presence aligned with their goals. We also implemented an appointment funnel to streamline sales inquiries and provided marketing training to their internal team for long-term success.
The Testimonial
“One of the best SEO agencies I have ever worked with. I have been working with Daniela and her team to enhance my company’s website SEO and I keep on coming back again and again to Findable Digital Marketing because of the amazing service we have received. I have recommended Daniela and Findable for SEO work to so many people in Toronto!
Daniela and her team started the process by looking over my whole website, SEO, backlinks, etc., and walked me through what everything meant and what needs to be done. They then set a plan of attack and tackled every single aspect so flawlessly. I love working with Daniela and Juliana for both SEO and Google Ads and they do everything from top to bottom. They helped me hone in on my market and even get blog content out that is well-optimized.
I have been working with Findable Digital Marketing for 6-months and will continue to use their fantastic services. My company has ranked higher on Google and more so we were able to get proper leads and projects from the work that has been done.
We have seen proper scalable results and I am so thankful for the work Daniela has done. She is such a pleasure to work with and super attentive to detail. It is scary at first to dive into SEO especially when you know nothing about it, but Daniela made me feel at ease and really helped me see the amazing potential it brings to our business as well as the growth we have seen.
In summary – I am mind blown.”
– Jude Kamal, CEO of Sansa Interiors
Our “Soil to Apples” Program
Our digital marketing program is structured like a tree. It is a 1-year curriculum tailored to help design and build business turn their websites into business development tools. Within 12 months, we aim to increase your website traffic by 5X and sales inquiries by 3X.
Your website shouldn’t just be a beautiful portfolio. It should work for you. Your website should remove the time and energy you spend looking for clients. Or as we like to say, apples. Book a call to learn if our program is a good fit for you.