CASE STUDY
SevenPoint Interiors
Client: SevenPoint Interiors
Date: January 1, 2023
SevenPoint Interiors
SevenPoint Interiors is a commercial interior design firm for cannabis retailers in Canada and the USA.
The Goal
Building Online Visibility to Match Industry Leadership
SevenPoint Interiors aimed to translate their strong offline reputation as leading cannabis retail designers into a dominant online presence. They needed to rank higher on Google and attract more website traffic and sales inquiries from cannabis retailers in Canada and the USA.
The Challenge
Turning a Leading Reputation into Digital Visibility
Strong branding offline, but not online. Over the years, SevenPoint Interiors has built up a strong reputation and a beautiful portfolio of work as the leading design firm for cannabis retailers. Despite being the top in the industry, they weren’t on top on Google.
The Results
Improved Rankings and Increased Lead Generation
Working on their technical bugs and local SEO, we wanted SevenPoint Interiors to appear first, large, and clearly whenever searched on Google. We fixed indexing issues, improved internal linking, restructured the website architecture, and set up their listing on Google Maps.
Next, we worked with their team to create a strategy, publish and optimize monthly blog posts. These blog posts were SEO-friendly, demonstrated their portfolio, and positioned them as experts in cannabis retail design.
The Solution
A focus on local SEO and brand recognition.
Our priority was to ensure their brand reputation as leading cannabis retail designers was apparent on Google and their website.
Today, they rank on the first page for keywords like “cannabis interior design” on Google Canada and USA and receive a consistent flow of sales inquiries from their website.
“Daniela and her team helped us create a clear plan to execute our SEO and digital marketing needs. Our website is driving new leads regularly and we’ve improved our search result position by a long shot. Highly recommend!”
– Randy Simmons, CEO of SevenPoint Interiors
Our “Soil to Apples” Program
Our digital marketing program is structured like a tree. It is a 1-year curriculum tailored to help design and build business turn their websites into business development tools. Within 12 months, we aim to increase your website traffic by 5X and sales inquiries by 3X.
Your website shouldn’t just be a beautiful portfolio. It should work for you. Your website should remove the time and energy you spend looking for clients. Or as we like to say, apples. Book a call to learn if our program is a good fit for you.