SevenPoint Interiors (Visual Elements)
From zero to industry leader—how digital marketing made SevenPoint Interiors the top name in dispensary design.
SevenPoint Interiors, backed by parent company Visual Elements, is a commercial design firm specializing in cannabis retail. They helped shape the industry, designing some of the first dispensaries, like Friendly Stranger (Toronto), Green Qween (Los Angeles), and Sunnyside by Cresco Labs (Chicago). Though the SevenPoint Interiors brand no longer exists, they built something meaningful—using design to change the stigma around cannabis and setting new standards for retail spaces.
Commercial design firm specializing in cannabis retail.
Toronto, Canada
visual-elements.ca
16,400
Total website hits over its 4-year lifetime.
184%
Organic traffic growth from 2021 to 2022.
2021
The year our partnership began.
A Race Against Time
In 2021, during the peak of the “green rush,” SevenPoint Interiors saw an opportunity—but also a challenge. With new dispensary licenses being issued rapidly, they needed to establish themselves as the go-to firm before competition intensified. Their goal? Dominate search results for “dispensary interior design” in newly legalized markets.
Compliance & Digital Marketing
We built a 12-month content strategy targeting emerging markets while ensuring compliance with Canada’s Cannabis Act. We optimized their website, fixing technical SEO issues that were preventing it from being properly indexed. We also set them up on Google Maps, and strengthened their thought leadership by bringing in Tory Healy, former DesignLines editor-in-chief and Canada’s most well-acclaimed writer in architecture, to write high-quality, SEO-friendly content.
A Legacy That Lives On
The results? Website traffic grew by 184% in the first year. They ranked for 230 keywords in 2021 and 401 in 2022. In the end of 2024, the SevenPoint Interiors was sunset and merged with its parent brand, Visual Elements.
“Daniela and her team helped us create a clear plan to execute our SEO and digital marketing needs. Our website is driving new leads regularly and we’ve improved our search result position by a long shot. Highly recommend!”
– Randy Simmen, Sr. Project Manager
Let’s work together
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