Steps Public Art
Helping STEPS Public Art expand nationwide with a strong digital foundation and 277% traffic boost.
STEPS Public Art is a registered charity that brings art to public spaces, completing over 100 installations and creative placemaking projects across Canada every year. Their most famous project? The Equilibrium Mural—a breathtaking 23-storey piece in Toronto.
By 2022, they had a big goal: expanding their reach beyond Toronto to communities across Canada. That’s when they brought us in.
Public art and creative placemaking organization
Toronto, Canada
stepspublicart.org
1,378
Ranked keywords in the first year.
277%
Increase in organic traffic from 2022 to 2023.
2022
Year we started working together.
Revamping the Foundation
STEPS had nearly 500 pages on their website, but it was outdated. It didn’t fully reflect their services, their national ambitions, or best SEO practices. In the first few months, we refreshed the website’s copy, design, and technology to ensure it aligned with their expansion goals.
STEPS’ marketing team knew how to create high-quality content—but they weren’t sure how to maximize its visibility or analyze performance. We supported them with ongoing content creation, optimization, and reporting. We also set up an analytics dashboard and trained them to read the data, helping them make smarter marketing decisions and stay ahead of the competition.
Empowering Their Team
In our first 12-months together, STEPS went from ranking for 275 keywords to 1,378. Their organic website traffic skyrocketed by 277% from 2022 to 2023. By laying a strong digital foundation, we helped STEPS not only expand but build a sustainable strategy for long-term success.
“It was an enriching experience working with Findable Digital Marketing. The small but mighty team is enjoyable to work with, extremely communicative, and really supported STEPS Public Art in understanding technical aspects of SEO, Google Analytics, Google Ads, and PR strategy to bring more awareness to our work in art, placemaking and community engagement in support of our national mandate in helping people find and experience public art. We recommend connecting with Findable if you are looking for support in digital marketing for creatives with a fun and competent team!”
– Grace Lai, Marketing Manager
Let’s work together
We’re a digital marketing agency for the design-build industry. Our programs help you lay a marketing foundation in 30 days or double sales inquiries in 12 months. Interested? Schedule a call–we’d love to help!
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