Speaker’s Kit

Daniela Furtado

Daniela Furtado is a consultant, speaker and writer on how to make businesses easy to find online. She runs the agency, Findable Digital Marketing.

Book Daniela by contacting hello@findabledigitalmarketing.com

Speaking Engagements

Are Luxury Clients Online? Rethinking Marketing for Affluent Consumers

Today, “luxury” is a label applied to everything from high-end finishes to customer service. But what does it really mean, and where do you find the right audience? Many in the design industry think luxury consumers aren’t active online, but the data tells a different story.

Using two case studies, I’ll show the difference in creating and executing a digital marketing strategy for a budget-friendly and high-end design firm. Audiences will walk away with a roadmap to adapting their marketing to a new era of luxury, where affluent clients are younger, more diverse and digitally savvy.

Interview Questions

How has the definition of “luxury” changed, and what values matter most to today’s affluent clients?
What are some common misconceptions about marketing to luxury clients online, and how should designers rethink their approach?
Can you share examples of firms successfully attracting luxury clients online? What unique strategies set them apart?
How would you advise a design firm looking to define its own “flavour” of luxury?

Social Media vs Google: Which One Do You Choose?

With so many marketing channels available, it’s easy to spread yourself thin trying to be on all of them. The hard reality is that the channel doesn’t matter. What matters is understanding the psychology of how your customers shop online.

Using real case studies, I’ll teach you the difference between social media and Google, how to choose which is best for your business, and how to avoid common pitfalls business face when putting together their online marketing strategies.

Interview Questions

How have the psychology and behaviours of design consumers changed over the past 20 years?
How should designers go about making marketing decisions? What mindset and frameworks should they use?
Can you share case studies of design firms that successfully use social media? And another that uses Google?

Specializing Makes Sales and Marketing Easier

Designers often fear that becoming too specialized may cause a loss of business. From our experience, however, we see specialized designers thrive. They’re able to attract and convert high-quality leads, streamline their processes to increase profitability, and become go-to experts for premium clients.

While many talk about the importance of niching down, not many talk about the how. With case studies, I’ll share how we create and execute marketing strategies for ourselves and for clients to make business easier.

Interview Questions

Using research and case studies, what are the benefits of specializing?
What holds the design and build professionals back from specializing?
Once a business has made the decision to specialize, what do they have to do next?

Official Biography

Daniela’s Short Bio (109 Words)

Daniela Furtado is a consultant, speaker, and writer on how to make businesses easy to find online.

She helms a boutique agency, Findable Digital Marketing, out of Toronto. Her team uses digital marketing to help businesses 5 times their website traffic and double their sales inquiries. The agency specializes in the design and construction industry.

Outside of the agency, Daniela teaches courses and writes about marketing. Daniela takes the best of what she’s learned over the years and passes on the most meaningful parts through her team, clients, and students.

Whether it’s in a meeting room, classroom, or on stage, she enjoys making marketing less boring, technical, and mysterious, and instead gives it simplicity, creativity, and humour.

Daniela’s Standard Bio (190 Words)

Daniela Furtado is a consultant, speaker, and writer on how to make businesses easy to find online.

Armed with a computer and dial-up internet, she first learned about website design and search engines at the age of 12. Her scrappy personality led her to a career in digital marketing. She completed a Master’s in Digital Marketing at Aula CM in Madrid, Spain, and spent several years working for large companies before she started an agency of her own.

Outside of her agency, she also teaches courses and writes about marketing. She takes the best of what she learned from corporations and teaches the most meaningful parts to her team, clients, and students.

Whether it’s in a meeting room, classroom, or on stage, she is on a mission to make search engine marketing less boring, technical, and mysterious, and instead give it simplicity, creativity, and humour.

Daniela is Portuguese-Canadian. She lives in Toronto, Canada, and speaks 4 languages. In her spare time, she enjoys cooking, dancing, and drawing.

About Findable Digital Marketing

Founded in 2020 by Daniela Furtado, Findable Digital Marketing is an agency specializing in the design and construction industry.

Our mission is simple: to make businesses easy to find online.

Through our “Soils to Apple” program, we help businesses use their websites to make sales easier. It should be an active part of your business – not just a digital brochure. Together we use search engines to make your website work for you. We remove the time you spend looking for new and better clients, as we like to say, apples.

Our headquarters are in Toronto, Canada but we are a remote-first company. Our team is spread out across the country and we work with clients around the globe.